Bridgestone ends ties with Bryson amid LIV move

News

Bryson DeChambeau and golf ball manufacturer Bridgestone have agreed to end their sponsorship relationship, the company confirmed to ESPN.

The news was first reported by Golf.com, and comes after DeChambeau decided to join the Saudi backed LIV Golf tour.

“The PGA Tour is an extremely important part of professional golf, and Bridgestone has a sports marketing relationship with this highly visible series of tournaments,” A company statement said. “In considering that Bryson DeChambeau will no longer be participating in these events, Bridgeston and Bryson have agreed to end their brand ambassador partnership.”

DeChambeau had used a Bridgestone golf ball and was featured prominently in the company’s marketing along with Tiger Woods and Fred Couples. This is not the first sponsorship DeChambeau has lost due to his departure from the PGA Tour as Rocket Mortgage also rescinded its agreement.

PGA Tour commissioner Jay Monahan made it clear to any players that leave to join LIV Golf, they would face suspension from the Tour and DeChambeau has now participated in one event that took place from June 30 to July 2 in Portland, Oregon.

DeChambeau recently appeared on a podcast called the Country Club Adjacent, and confirmed that he signed a 4 ½ year contract with LIV. When the hosts hinted that his deal was worth $125 million, he said that figure was a little low.

“I’m not going to say the details, I mean for what’s reported it’s somewhat close,” DeChambeau said on the podcast. “It’s a four-and-a-half-year deal, I can definitely tell you that and a lot of it was upfront, which is great.”

Products You May Like

Articles You May Like

Smylie wins Aussie PGA after shootout with Smith
How to watch 2024 LPGA CME Group Tour Championship
LPGA to award $131M over 33 events in 2025
Aberg returns from surgery, to defend title at RSM
Smith, Day open 2 shots back at Australian PGA

Leave a Reply

Your email address will not be published. Required fields are marked *